Media and Advertising

Media and Advertising

Gateway International Assurance launched; Inherits unrivalled expertise in underwriting

Gateway International Assurance launched;
Inherits unrivalled expertise in underwriting

• Company set up by Mr. Humaid Obaid Al Muhairi, top UAE figure

Jeeran Gold Sponsor of mediaME Forum: 2011

Experiential Marketing Carves a Niche Beyond Conventional Strategies

Growth of social media endorses the concept; Total Marketing summit to address this new paradigm shift in marketing

Increased Consultative Marketing Needed to Connect with ‘Digital Natives’

Experts to discuss targeted and digital marketing at Total Marketing Summit, targeting region’s expansive social media users

The Content Factory Launches Proprietary Integrated Marketing Platform

Dubai – The Content Factory, a leading integrated marketing firm based in Dubai, today launched its proprietary integrated marketing platform, To-tal|Marcoms, a holistic marketing consulting and execu

Dubai Duty Free Becomes The Only Brand To Win The ‘Brand Of The Year’ Twice

Fifty two leading UAE brands were also awarded Superbrands’ status at the tribute event; 2011 Superbrands book featuring many of the country's best brands unveiled

Superbrands Announces Tribute Event To Honour UAE’s Strongest Brands

To announce the ‘Brand of the year’ award in addition to launching the seventh edition of the Superbrands UAE book

BidayaEM2 Puts a New Spin on Social Media for Businesses

Boutique public relations agency Bidaya Corporate Communications has launched BidayaEM2 (Establish, Monitor, Engage and Measure), its new social media and online engagement service.

Active PR Launches Social Media Competition Aimed At Start-ups within MENA region

Active PR Social Media Competition aimed at ME start-ups seeking to promote their products or services to target audiences

EuroComm 2011 Unites Top Communications Professionals from Across Middle East and Europe to Discuss Working in a Post-Recession World

IABC’s flagship event connects over 100 communicators to share best practice

60 Percent of Arab Population in MENA Region to be Online by 2020

Recent political upheavals highlight the power of social media; Arabic language
communications is the next big opportunity, and challenge, say experts

DDB Worldwide announces the merger of its three units in Dubai

DDB Worldwide announces the merger of its three units in Dubai

74% Companies Rarely Adhere to International Best Practices in Communications

Sector expertise, capability of an individual advisor and local presence - key criteria in a PR campaign

Online Advertising Spend in the Middle East Expected to Touch AED977 Million in 2013

Arabic content continues to be a big driver in the region

Social Media Key to Integrated Marketing in the Middle East

Total Marketing Summit to discuss five marketing disciplines under one platform; Social tools Facebook, Twitter and LinkedIn most used in the region

Dubai Duty Free Wins 'Brand of the Year' From Superbrands

Leading UAE brands honoured with Superbrands status at the 'Oscars of Branding' tribute event

MMS 2010 to Discuss Growth of UAE Local TV Advertising Projected Around 7 Percent Until 2013

Demand for increased local programming, new production technologies and potential of media zones - key focus issues

Online Advertising Market Value of the Arab World Forecasted to Reach SAR976 million (US$ 266 million) by 2013

“Strong brands that hold credibility, reliability, durability, and integrity elements are less affected by downturns,” said Shadi Bakhour, Director Sales and Marketing, Saudi Xerox

TV Advertising Spend Share of Media Reached 78 Percent in the UAE & Pan-Arab Region

Domus Group partners with O3 and Orient-ESJ for MMS 2010; IPSOS to present key statistics on the media industry for 2010

Advertising Spend in KSA to Grow at 10 percent until 2013

Mohamed El Fatatry, Vahid Mehrinfar to present at First Saudi Brand and Communications Summit 2010

UAE Leads Middle East in Global Facebook Penetration

Ranks 17th followed by Qatar at 24th in the world list of countries

UAE Leads GCC Newspaper Advertising with 32.7 Percent Share

MMS 2010 expects 20 percent increase participation over 2009

Al-Arabiya and MMS 2010 Partnership Announced

Dubai – April 25th 2010: The sixth edition of the Media and Marketing Show (MMS) 2010, a leading must-attend, networking and educational resource platform for media and marketing professionals, announ

THECONTENT|FACTORY Wins SanDisk Award for Outstanding Achievements in Marketing

Dubai – THECONTENT|FACTORY (The Content Factory), a Dubai based integrated marketing communications agency, was awarded the 'outstanding marketing achievements for the year 2009’ at SanDisk’s first an

Bidaya Corporate Communicates Receives Bronze Award for Its Website

In a competition recognizing excellence in web design and development

MEBA 2009 Winners Announced

Dubai – 26th October 2009: The best and brightest in business have been chosen as Leaders Events revealed the list of winners in this year’s Middle East Business Achievement (MEBA) Awards.

Award-Winning Filmmaker Brings the Latest Multimedia Broadcast Formats to UAE TV Audiences

Sayed: “The challenge facing the UAE's film industry is to attract foreign resources while promoting indigenous voices.”

Superbrands To Honour UAE’s Strongest Brands

The world’s independent arbiter of branding to announce ‘Brand of the Year’ at the Superbrands tribute event