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Nutrition and fitness are two of the most important factors in a healthy society and innovations in both are being presented for the first time at Sportex this week.

Nutritional supplements are fast taking off in gyms and health centres across the Middle East as athletes look to complement their fitness regimes with vital vitamins, minerals and proteins.

Mr. Mattar Al Tayer, Chairman and CEO, RTA, officially opened the Sportex exhibition at Dubai World Trade Centre on November 3.

Endorsed by Dubai Sports Council and presented by Dubai Sports City, Sportex Middle East is showcasing the very latest in sports, fitness, health, outdoor and stadium equipment in the region this week.

Sportex 2008 promises to get the Middle East’s health and leisure industry off to a winning start this November, as show organizers International Expo Consults (IEC) announce the exhibition’s dates.