International Expo Consults (IEC) is busy preparing for its dedicated sports, fitness, health and leisure industry exhibition, Sportex, which is set to run from November 3-5 at the Dubai World Trade Centre.

The premier international event for the sports industry in the Middle East, Sportex will showcase the very latest in sports, fitness, health, outdoor and stadium equipment in the region.

“Sports culture is spreading across the Middle East at an unprecedented pace, fuelling a very vibrant market for sports goods, infrastructure and services. This is supported by factors such as increasing wealth, world-class hospitality, infrastructure and lower travel costs, making the Middle east a prime destination for the sports, health and leisure industry,” said Abdul Rehman Falaknaz, President of IEC.

Exhibitors at the 2008 edition of Sportex will include camping and outdoor equipment, fitness equipment and accessories, motorbikes and bicycles, golf equipment, indoor sports equipment, track and field sports equipment, shoes and apparels, and sport stadium facilities.

Sportex is endorsed by Dubai Sports Council and presented by Dubai Sports City.

The show is supported by the World Federation of the Sporting Goods Industry (WFSGI), a world authoritative body for the sports industry and officially recognized by the IOC.