International Expo-Consults (IEC) has announced that the 16th edition of the Dubai Entertainment, Amusement and Leisure (DEAL) expo will take place in April 2010 at the new Dubai World Trade Centre (DWTC) extension.

The leisure industry show will offer a host of new attractions at the new exhibitions facility from April 25-27.

The new world-class Sheikh Saeed Halls at DWTC will consist of four inter-connected halls including one multi-purpose hall - 'The Trade Centre Arena'. The Arena boasts 14-metre high ceilings and over 9,000 square metres of covered exhibition space. Total covered space at the venue extension is 25,000 square metres.

The new facility, with its extra high ceilings, will provide the ideal location for showcasing some of the larger theme park exhibits that DEAL has become famous for.

A new product demonstration area will ensure that exhibitors and visitors get more from their DEAL 2010 attendance as large-scale product demonstrations are given their own space. This will provide these demonstrations with a powerful platform from which to showcase their unique selling points. It will also ensure that the rest of the show floor provides an environment conducive to business.

“We are very excited that DEAL will be one of the first exhibitions to utilize the new facilities at DWTC. The new halls and arena will provide the perfect platform for us to showcase the very latest in innovative theme park rides and attractions,” said Abdul Rehman Falaknaz, President of IEC.

“In addition, the new Sheikh Saeed Halls will offer a direct link to the DWTC Metro station, which will be a big boost for exhibitors and visitors travelling to the show.”

The new large-scale venue will enable DEAL to continue to grow, with the 2010 show expected to attract more than 200 companies from 30 countries.

DEAL 2010 will also feature the second annual DEAL Seminar Programme, which will cover a two-day workshop offering regional and international business insight.

Those interested in exhibiting or visiting the event can now register online at www.themeparksdubai.com

Online registration for visitors will speed up the entry process, enabling visitors to make the most of their valuable time at the show.

DEAL 2010 will take place April 25-27, 2010, at the Dubai International Convention and Exhibition Centre.

Substantial industry support for DEAL is given by the Amusement Industry Council of Europe, including Association Fabricantes Y Exp. Maquinas de la Foia de Bunyol (Spain) Associazone Nazionale Costruttori Attrezzature, Spettcoli Viaggianti (Italy); Amusement & Leisure Equipment Suppliers of the UK; American Amusement Manufacturers Association); International Association for the Leisure & Entertainment Industries; India Association of Amusement Parks & Industries; and the World Water Park Association.