Amman, November 2008 – As part of its expansion strategy within the sectors it services on the local and regional level, “Royah Optimiza” announced the signing of a cooperation agreement with Abdul Latif Jameel Co. Ltd (ALJ), one of the leading automotive trade enterprises and the sole distributor for Toyota, Lexus and Daihatsu in KSA. “Royah Optimiza” was established after Al Faris National Investments / (ASE:CEBC) (Optimiza’s) acquisition of 70% of Royah, one of the largest Oracle Certified Advantage Partners in Saudi Arabia.

By virtue of this agreement, “Royah Optimiza” aims to expand its services to incorporate the enterprises sector and specifically those within the automotive industry, through which it will be able to offer multiple Business Consulting services. These services include designing and constructing future business processes necessary for the company’s operations, outlining the company's organizational structure and providing recommendation on the overall policies and procedures of some departments, as well as conducting a comprehensive study on the business flow automation and implementation.

Furthermore, “Royah Optimiza” will provide as part of its IT Consulting engagement with ALJ, a full implementation of Oracle E-Business Suite Purchasing, Inventory, iProcurement Modules, and iSupplier Modules.

The project was awarded to “Royah Optimiza” despite fierce competition, whereby “Royah Optimiza” team proved his capability and efficiency at providing comprehensive services that are based on Oracle Best Practices. Through this project, ALJ is looking to maximize benefits from the consulting services “Royah Optimiza” will be providing, which in turn would supply the management with the most advanced technology tools that ensure work efficiency and accuracy, specifically regarding Purchase Orders follow-up, all in all culminating in greater return on investment, and fulfilling the company’s objectives.

On this occasion, Mr. Husam Al-Mabrouk, CEO of “Royah Optimiza”, said: "We are pleased with the success stories and continuous growth being achieved by our company. This project falls within our strategic plans to cater for all of the Blue-Chip clients in KSA through the provision of our unique and competitive Oracle programs and systems services to our clients in the region."

About Al-Faris National Investments Company (Optimiza):
A publicly-listed IT company (ASE:CEBC) with a capital of US $48 million, Optimiza has established a comprehensive Middle East network that ensures reliable business solutions and services with local support in the areas of management consulting, IT solutions and services, training and outsourcing.

With over 27 years’ experience and hundreds of projects delivered, Optimiza’s intellectual capital spans diverse industries, enabling more than 570 professionals to integrate and deliver successful, innovative consulting and technology solutions, with a commitment to excellence and customer satisfaction.

Optimiza serves clients from the telecom, banking, insurance, enterprises, healthcare, education and government sectors, through its network of offices in Saudi Arabia, Qatar, Kuwait, Jordan, the United Arab Emirates and Iraq, and a region-wide reseller base.

www.optimizasolutions.com