SHARP LAUNCHES ITS REGION'S FIRST INNOVATIVE "DIGITAL HEALTHCARE PROMOTER" IN DUBAI

This innovative display stand was invented by Sharp Japan in 2007 and has installed 800 units in Japan. Dubai is the first overseas market to launch this digital promoter stand. With a height of approximately 2 meters and mounted with a 37" vertical LCD TV, the promoter inside the video looks like a real human being standing in the store. This stands will be placed next to Sharp's premium fridge equipped with its healthy Plasmacluster Ion Technology.

Sharp Plasmacluster Ion unit generates positive and negative ions that can eliminate odor, bacteria and mould. With this the food can be kept longer and fresher than ever.

The length of the promotion video is approximately 4 minutes and the digital promoter acts as the host of a game show, and audiences (shoppers in the retailer stores) are invited to answer some questions about the feature of the fridges.

Sharp Middle East is planning to display it in key retail shops in more than 10 countries in the Middle East and Africa by the end of this year.

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About Sharp Middle East FZE

Sharp Middle East Free Zone Establishment (SMEF) began operations on April 1, 1998, in the Jebel Ali Free Zone (JAFZ) in Dubai, United Arab Emirates (UAE). A Dhs30m ($8m) enterprise wholly owned by Sharp Corporation, Japan, and SMEF was established as a central base to handle all regional marketing activities, including sales, service and distribution. Not only is SMEF working to expand its sales activities in the Middle East and Africa, but in Pakistan, Iran and Central Asia as well.

For more press information please contact:
Mr. Shaukat Yousef
BSB Advertising
04 3217600