Amman, March 2010 – The adidas Innovation Team (ait) has introduced many ground-breaking concepts, and TECHFIT featuring PowerWEB, Seamless and Tuned Compression taking performance apparel to a new level. By studying athletes’ muscles and how they move, ait has developed a breakthrough that can be applied to almost any sport.

TECHFIT™ PowerWeb
adidas TECHFIT™ PowerWeb is at the cutting edge of athlectic design. Through the use of compression fabrics and applied TPU bands in specific areas, TECHFIT™ Garments give you the ultimate edge whether expoloding out of the blocks, chasing down a shot, or manoeuvring through the defence.
TECHFIT™ PowerWeb is designed to focus your muscle’s energy to generate maximum explosive power, acceleration and endurance, so you don’t just perform, you outperform.

TECHFIT Seamless
adidas TECHFIT™ Seamless garments combine the benefit of compression fabrics that stabilize muscles, and seamless-knit construction to ensure maximum comfort so you can concentrate on what you do best.
TECHFIT™ Seamless garments are available in 3 levels of compression to suit your needs, and feature CLIMACOOL® and CLIMALITE® technology to keep you cool and dry where it matters.

TECHFIT™ Tuned Compression
adidas TECHFIT™ Tuned Compression uses the Seamless Melted Yarn technology to achieve the highest level of flexible compression.Melted Yarn zones of high compression are focused on large muscle groups, aiding in the delivery of oxygen and prevention of muscle vibration. Zones around the lungs and joints are designed to be flexible, creating a garment with greater comfort and mobility.

This news release has been distributed by Bidaya Corporate Communications on behalf of adidas.
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