Samsonite Expands its Wide Presence in the UAE by Opening at Mirdif City Center

New store part of the company’s aggressive growth plans across region

Samsonite Group, the worldwide leader in travel solutions, has announced the opening of its new Classic Store at Mirdif City Centre – the iconic mall launched in Dubai earlier this month.

The new store, part of Samsonite’s aggressive expansion plans spanning the Middle East region, spreads across 100 square metres on Level 1 of the mall. The store showcases the entire range of Samsonite luggage solutions, including the latest business collection and sports backpacks.

The new Classic Store is Samsonite’s 9th mono brand outlet in the UAE.

In his comments, Mr. Prashant Vatkar, Vice President – Middle East at Samsonite, said: “We have opened this new classic Samsonite store in partnership with our UAE distributor partner Grand Stores. We are delighted to extend our exceptional offering and travel luggage solutions to shoppers at Mirdif City Centre. It reinforces our ambitious growth plans and supports our strategic objective of being more accessible to our valued customers. We aim to further enhance our retail footprint, with two more stores set for opening around mid-2010.”

He added: “Through this aggressive expansion, Samsonite aims to reinforce its legacy of leading the travel industry to new levels of innovation. At Samsonite, we are focused on developing and delivering premium travel products and solutions aimed at enhancing customer satisfaction and convenience – something we have cherished and successfully achieved over the last 100 years.”

Samsonite has earned its reputation for delivering innovative travel solutions and bringing real benefits to the end-consumer. Some of the innovative products launched last year by Samsonite include the Cosmolite range – its lightest and the strongest luggage solutions; a premium business collection as also a range of innovative backpacks from American Tourister.

The Samsonite luggage and travel accessories are also available at all Grand Stores – its authorized distributors across the UAE for almost three decades, and other exclusive stores located at major shopping centres in the region.

Samsonite, which was established in 1910, has grown from a small company with 20 employees in Denver, Colorado, into a global corporation with over 8,000 employees working in over 30 locations around the globe and annual sales of $750 million.

About Samsonite Group

Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. Utilizing top designer expertise from around the globe, Samsonite creates unparalleled products that fulfill the travel and lifestyle needs of the sophisticated traveler. For 100 years, Samsonite has continued to build upon its rich design heritage. Samsonite markets products under the Samsonite, Samsonite Black Label, Lambertson Truex, American Tourister, Lacoste and Timberland brands. Samsonite, Life's a journey!

Issued by Landmark PR & Event Management

For press information contact:

Nasry Abou Zaki Shadi Abou Assi
General Manager, Middle East Account Manager
Tel.: +971 4 3912141 Tel.: +971 4 3912547
Email: n.zaki@landmark-pr.com Email: s.abouassi@landmark-pr.com