Dubai – THECONTENT|FACTORY (The Content Factory), a Dubai based integrated marketing communications agency, was awarded the 'outstanding marketing achievements for the year 2009’ at SanDisk’s first annual GCC Channel Awards Night. The event was held at the Jumeirah Beach Hotel in Dubai and attended by over 150 SanDisk’s partners, agencies, distributors and retailers from across the GCC region.

"Over the years, our relationship with SanDisk has grown into a strong partnership," said Layth Dajani, founder and CEO of The Content Factory. "Being recognized by your client is a great feeling. We worked tirelessly to act as an extension of SanDisk's marketing team where their sales targets became our as well, and that translated into our team effort to mutually achieve them."

The relationship between both companies started in 2005 when The Content Factory was hired to launch SanDisk's Middle East and Africa (MEA) headquarters in Dubai. At the time, the focus was purely on media relations, with all marketing efforts handled through SanDisk’s EMEA headquarters in Europe. Over the years however, The Content Factory's mandate has grown to cover the execution of SanDisk’s complete marketing activities in terms of design, production, point of sale activities and online support across the GCC region.

“We ‘project manage’ our client’s marketing requirements through an integrated communications approach across all content, be it verbal or audio visual,” Dajani continued. “SanDisk’s recognition of our efforts and their continued trust over the years make this a very special award for us.”

-ENDS-

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THECONTENT|FACTORY
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