Amman, May 2010 – It is in a chic yet natural style that the only five-star day beach in Jordan, the much-awaited O Beach, opened its doors on the 29th of April bringing the Dead Sea to a whole new level of luxury beach experience.

First there was the venue that was completely transformed on this occasion into a dazzling mixture of green and white reflecting the emblematic flashy color of the project, and the glowing shades of the invitees’ outfits, all melting into one gleaming atmosphere to savor. And then there was the crowd… renowned faces, social figures and the elite of Jordan and neighboring countries all gathered to celebrate the achievement of the pioneering O Beach and the first launching of a much anticipated beach concept that will be soon developed in the MENA region. But ultimately, it was all about the discovery of the O Beach experience in enchanting tours that introduced the crowd to a new understanding of beach leisure. Guests were led through a spectacular entrance with a first impression of a natural mood accented with earthly greens and light browns in a super elegant yet authentic set-up.

The first stop at the richly decorated Lebanese and Italian restaurants, Omara and O’Sole, allowed guests to feast their eyes and their palate on the rich array of innovative cuisine whilst enjoying drinks and assortments of flavorsome ‘hors d’oeuvres’ over stunning views of the Dead Sea.

The tour then continued alongside a Tex-Mex restaurant, Orilla, set within a lush palm groove and slowly leading to the exclusive Bed Lounge Area reserved for adults only, for sassy social hangouts and lazy sun-soaking on king-size day beds that promise pure relaxation. Here guests were able to unwind poolside and enjoy a variety of refreshments and a selection of refined starters while rejoicing in the charm of private lounging spots and sweeping Dead Sea sights. Invitees were then exhilarated by the “totally Oh” 12 day-use Cabanas with their own Jacuzzi, all designed for beauty in verdant scenery and utmost privacy. Private butler service, outdoor cooling system and LCD all combine to highlight a memorable sneak preview on O Beach endless possibilities. And with the dazzling Olea Spa, guests got a taste of an open-air SPA experience offering 7-shaded treatment rooms with direct extensive sea views.

As the tour ended guests gathered at the Main Pool Area alongside infinity pools where O Beach professional staff served up delicious cocktail food in a dinner-buffet style facing infinity expanse of the Dead Sea waters and under magical rhythms of well-chosen entertainment. The event culminated at midnight with the release of hundreds of shimmering sky lanterns lighting up the dark skies to grace the festive ambiance with a breathtaking show. The evening ended on an energetic, engaging note under the piped-in tunes of a hyped DJ specially brought in for the event to enthrall invitees until late night hours. An indomitable opening ceremony with remarkable panache and impeccable service that captured the true essence of O Beach, a startling day beach with an equally startling concept and the definite summer “it-spot” for day beach luxury lovers.

This news release has been distributed by Bidaya Corporate Communications on behalf of O Beach.
For more information please contact us:

Tel: +962 6 5692008/9
Fax: +962 6 5692007
P.O.Box: 930391, Amman 11193, Jordan
E-mail: media@bidayacorp.com