Amman, May 2010 – The award-winning adidas by Stella McCartney collection enters the spring/summer 2010 season continuing to re-define and challenge traditional sport silhouettes by introducing Triathlon and Cycling to the distinctive functional fashion range. The exciting new sports categories were launched in an exclusive film premier at the spring/summer 2010 showroom presentation at London Fashion Week.
Stella McCartney comments "This collection continues to be a great success, and I'm very excited to introduce Triathlon and Cycling as new categories. I'm always trying to push myself and this new collection has everything you need in sports today: it is sleek, stylish and super sporty! Technically, both new sports are exciting, they are very personal yet still competitive, and they combine both a city and country experience which is very important to me."

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