SanDisk to enhance presence at Digital Consumer Channel MEA 2010; receives nomination for ‘best retail vendor of the year’
Dubai – May 12th, 2010: According to research reports, the mobile phone market has been forecasted to grow annually at 7 percent valued at AED 1.4 billion (US$ 374 million) by 2014 . Further, the sale of smart phone devices in the Middle East would reach 8.5 million units in 2010 .

With these optimistic forecasts, SanDisk Corporation, the inventor and world’s largest supplier of flash storage cards will be enhancing its presence at the forthcoming 6th annual Digital Consumer Channel (DCC) Middle East & Africa (MEA) event. SanDisk will showcase its new product offerings - the 32 gigabyte (GB) SanDisk microSDHC™ card and the Xbox 360® USB Flash Drive – to the market.

“We are futuristic in our outlook and constantly developing new technologies to expand our product offering. Based on industry projections, we are optimistic about our growth this year. The 32GB microSDHC and the Xbox 360® USB Flash Drive will be the highlight of this quarter,” added Tareq Husseini, SanDisk’s Middle East and Africa Sales Director.

The smart phones and gaming industry is continually evolving and the highly-versatile 32GB SanDisk microSDHC card and Xbox 360® USB Flash Drive offers consumers great user experience.

SanDisk has once again been nominated this year for the ‘Best Retail Vendor of the Year’ award in the accessories category. The award ceremony will be held on May 19th, 2010 in conjunction with DCC MEA 2010 to be held from May 18th – 20th, 2010 in Fujairah, UAE.

DCC MEA 2010 is a high-level channel event that attracts senior decision-makers, purchasers and IT buyers from the region’s most influential mobility, electronics and gaming retailers. The event offers an ideal platform for vendors striving to initiate, build or manage a successful route-to-market through the retail community. The 'Middle East Retail Academy 2010 Awards' recognize and reward excellence among retailers, distributors and vendors.
-ENDS-

About SanDisk
SanDisk Corporation is the global leader in flash memory cards, from research, manufacturing and product design to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.
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© 2010 SanDisk Corporation. All rights reserved. SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the United States and other countries. microSDHC mark and logo are trademarks of SD-3C LLC. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).

This press release contains certain forward-looking statements, including expectations for new product introductions, specifications, applications, markets, and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations or there may be a slower adoption rate for these products in new markets that we are targeting, our products may not perform as expected or may not be available at the prices, in the regions, in the capacities or at the time expected and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, our most recent annual report on Form 10-K and our subsequent quarterly reports on Form 10-Q. We do not intend to update the information contained in this press release.