Post implementation initial ROI totals 15 percent; expects ROI of 60 percent on savings in the long term

Dubai – 23rd May 2010: Jacky’s Electronics, the UAE’s number one multi-brand consumer electronics retailer, recently deployed SonicWALL’s United Threat Management (UTM) security solution in order to optimize the bandwidth of its network around the country, especially in its 12 retail outlets and remote warehouse locations. This was part of Jacky’s Electronics expansion strategy across the UAE.

A prototype network environment mirroring Jacky’s live environment was set up in the company’s Sharjah City Center outlet. After a few tests, it became apparent that there was a high degree of bandwidth optimization and real return on investment (ROI) within Jacky’s reach. Disruptions were minimal, as SonicWALL initially deployed the solution in newer branches where volumes were smaller before shifting to larger, more data-intensive locations.

The solution was made up of a NSA 4500 appliance installed at Jacky’s head office and a TZ180 appliance deployed at every remote location covering all its branches and warehouse locations.

“In the first year of operation, SonicWALL’s solution gained us an ROI of 15 percent, if the initial outlay is considered. Looking at the long term, the solution will offer an ROI of approximately 60 percent on savings experienced from the cost of data lines alone,” said Ashish Panjabi, Chief Operating Officer of Jacky’s Electronics.

Post implementation, Jacky’s was able to instill policies through SonicWALL’s application firewall and take appropriate action to stop deviant activity, control access to unwanted sites and block unproductive protocols. The solution drastically enhanced Jacky’s network performance by easing congestion, controlling virus infection and filtering out unwanted services. Viruses and intrusion were contained using security tools like IPS and gateway antivirus. The Gateway Suite helped control the network on a per-user and per-protocol basis.

“We look forward to developing a stronger relationship with Jacky’s, which is one of the leading visionary retail companies in the region,” said Shahnawaz Sheikh, SonicWALL Middle East and Africa (MEA) Regional Sales Manager.

Business managers and decision makers who are constantly on the move, will now be able to access and act on business and time critical information, securely from anywhere. The solution will help them manage content much more efficiently while also growing their business.

-ENDS-
About SonicWALL, Inc:
SonicWALL is committed to improving the performance and productivity of businesses of all sizes by engineering the cost and complexity out of running a secure network. Over one million SonicWALL appliances have been shipped through its global network of ten thousand channel partners to keep tens of millions of worldwide business computer users safe and in control of their data. SonicWALL’s award-winning solutions include network security, secure remote access, content security, backup and recovery, and policy and management technology. For more information, visit the company web site at http://www.sonicwall.com/.

About Jacky’s Electronics:
Jacky’s Electronics opened its first retail showroom in Deira, Dubai in 1988. Since then it has grown steadily and today has 12 outlets across the UAE.

During March 2009, Sharjah City Centre gave the ‘Best Electronics and Telephone Accessories Store’ award to Jacky’s Express, whilst for the second year running it has been voted ‘Best Electronics and Entertainment Store’ by the Mall of the Emirates. Additionally, Jacky’s Electronics was recognised for its ‘Outstanding Performance in 2008’ by Sony Vaio in February 2009.

In March 2008 and April 2010, Jacky’s Electronics was awarded the ‘Best Retail Company of the Year Award’ in the Channel Middle East Awards. During the 2008, Jacky’s scooped the ‘Best Electronics and Entertainment Store’ award for Jacky’s Express at the Mall of the Emirates Retailers’ Annual General Meeting. Jacky’s Electronics also received the ‘Best Electronics and Entertainment Store’ award from the Deira City Centre Annual Retailers.

In June 2007, Jacky’s was recognised as the ‘Best Service Performance Outlet’ in the electronics category by the Dubai Service Excellence Scheme instituted by the Dubai Chamber of Commerce and Industry. It is also a member of the Dubai Quality Group. Jacky’s is the only electronics company to be awarded ‘Superbrand’ status four times in a row by the UAE Superbrand Council.

For further PR information: Rose Manaog, Action UAE, Dubai, UAE. Tel: +97143902960; Fax: +9714 8161; Email: rose.m@actionprgroup.com

For further retail information: Jacky’s Retail Office Tel: +971-4-2236-344; Fax: +971-4-2821-474; Email: retail@jackys.com