Samsonite’s Cosmolite Range Carries Home the Red Dot Design Award

Innovative product offers the perfect mix of latest technology and modern design for discerning travellers in the Middle East

Samsonite’s fastest selling Cosmolite range has been awarded the prestigious Red Dot Award – ‘Best of the Best 2010’ for distinction in the highest design quality. The tough yet elegant design of Cosmolite is inspired by nature’s handiwork in seashells. The range had also bagged the coveted Henri Van de Velde Label for Design in Germany earlier this year, awarded for contemporary, innovative, strong and refined design that stands apart from competition.
The Red Dot Award is organised by Design Zentrum Nordrhein Westfalen annually and ranks among the largest and most renowned design competitions in the world. This year, the jury went through 4,252 submissions from 1,636 companies across 57 countries. Their assessment is based on 17 criteria ranging from degree of innovation to functionality and ecological compatibility. Winners of this award include Rolls Royce, Bose, BMW, Apple, Mercedes-Benz, Nokia, Philips, Siemens and Sony.
Cosmolite is the lightest and strongest luggage solution from Samsonite. It offers lasting durability and advanced impact resistance with its revolutionary Curv® technology. The material is so strong that it has been used in bulletproof vests. This new range as well as other Samsonite luggage solutions, is available at the Samsonite exclusive boutiques and all the Grand Stores in UAE located at major shopping malls.

About Samsonite Group

Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. Utilizing top designer expertise from around the globe, Samsonite creates unparalleled products that fulfill the travel and lifestyle needs of the sophisticated traveler. For 97 years, Samsonite has continued to build upon its rich design heritage. Samsonite markets products under the Samsonite, Samsonite Black Label, Lambertson Truex, American Tourister, Lacoste and Timberland brands. Samsonite, Life's a journey!

Issued by Landmark PR & Event Management

For press information contact:

Nasry Abou Zaki Shadi Abou Assi
General Manager, Middle East Account Manager
Tel.: +971 4 3912141 Tel.: +971 4 3912547
Email: n.zaki@landmark-pr.com Email: s.abouassi@landmark-pr.com