Samsonite’s new B-Lite collectionRevolutionizes travel solutions

Innovative Samsonite philosophy breaks new barriers in centenary year

In a step that reinforces its commitment to maintain market leadership across the Middle East, Samsonite Group – the worldwide leader in travel solutions – today announced the launch of its B-Lite luggage solutions – its lightest soft-side suitcase ever.

A design which is set to completely revolutionize the luggage sector in the Middle East, B-Lite has the integrated top and side handle which have been used for the first time ever in a Samsonite suitcase and contributes to the collection’s unbelievable lightness.

B-Lite’s fashionably minimalistic and modern design not only looks ultra stylish but also helps to lower the weight of the suitcase. The new B-Lite collection, unveiled as the company marks 100 years at the forefront of luggage innovation, includes five uprights and three stylish spinners for optimal mobility and a rolling tote.

“The new Samsonite B-Lite range is part of our strategy to offer the most convenient and effective travel solutions for today’s traveller. We’ve always been known for creating the most innovative luggage solutions on the market and we intend to hold on to this reputation in the future. For our 100th anniversary our design engineers wanted to break new barriers and launch a product that would best demonstrate the pioneering Samsonite philosophy of a truly innovative and revolutionary product. This not only pushes but also redefines the boundaries of what luggage should be and B-Lite certainly achieves this,” said Mr. Subrata Dutta, Managing Director South Asia, at Samsonite.

He added: “B-Lite has been designed to cater to all the needs of the changing lifestyles. With this new innovation, ffrequent travelers no longer have to worry about luggage weight restrictions from airlines, for example the 50cm cabin sized B-Lite weighs in at only 2.2kg (the cabin sized 55 cm at 2.3kg). Each suitcase in the collection achieves maximum capacity for minimum weight – all in an elegant and durable package. For instance, the B-Lite spinner 77cm weighs at least 1kg less than most other suitcases, meaning you can either travel with more clothes, bring back extra souvenirs, or avoid paying excess charges.”

B-Lite is also highly durable where it needs to be. For example, tough fabric is used along the sides of the cases, reinforcing it where it matters most, whereas the front panel is made of incredibly lightweight material.

As always thorough procedures test the quality of a Samsonite suitcase’s outer shell or fabric such as the UV resistance test which checks that discolouration does not occur in extreme sunlight.

The B-Lite collection boasts of sturdy padlocks to keep all belongings secure, ultra lightweight wheels, internal mesh zip dividers for easy and compact packing, and aluminum pull-handles for lightness and durability.

The new range as well as other Samsonite luggage solutions, along with their luggage and travel accessories, are available at all Samsonite exclusive stores located at major shopping malls in the region and Grand Stores in the UAE.

Founded in 1910, Samsonite’s early cases and trunks were first used in the US by gold rush speculators to transport their belongings to the frontiers. For the next 100 years Samsonite continued to earn its reputation as the quality luggage brand experienced travelers trust and rely on.

About Samsonite Group

Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. Utilizing top designer expertise from around the globe, Samsonite creates unparalleled products that fulfill the travel and lifestyle needs of the sophisticated traveler. For 100 years, Samsonite has continued to build upon its rich design heritage. Samsonite markets products under the Samsonite, Samsonite Black Label, Lambertson Truex, American Tourister, Lacoste and Timberland brands. Samsonite, Life's a journey!

Issued by Landmark PR & Event Management

For press information contact:

Nasry Abou Zaki Shadi Abou Assi
General Manager, Middle East Account Manager
Tel.: +971 4 3912141 Tel.: +971 4 3912547
Email: n.zaki@landmark-pr.com Email: s.abouassi@landmark-pr.com