Bahrain boasts over 1.5 million mobile users; mobile penetration rate to cross over 140 percent by end of 2010
Dubai - June 22nd, 2010: SanDisk® Corporation (NASDAQ: SNDK), the inventor and world’s largest supplier of flash storage cards today announced signing a distribution agreement with International Agencies Co Ltd. (Intercol) in the Kingdom of Bahrain. With this partnership, SanDisk Middle East and Africa strengthens its regional presence through Intercol’s well-established network.
With a population of just over 1.1 million people, forecasts for 2010 suggest that Bahrain will boast of just over 1.5 million mobile users and a penetration rate over 140 percent .
Riding on this growth, Abdulrahman Ali Alwazzan, Director, Intercol said: “The global flash memory market has been predicted to grow at 12 percent annually and touch BHD 36.3 billion (US$ 99 billion) by 2015. The partnership will help us cash in on the burgeoning market while at the same time provide more opportunity for future collaboration and distribution of innovative solutions from SanDisk in the Bahrain market.”
Intercol has over 120 principals across all areas of information technology, telecommunications and commercial applications, which will enhance SanDisk market presence in the region.
“Our partnership with Intercol reinforces our objective to expand our product reach across the region. The entire range of SanDisk storage products will now be available to a wider market through the expertise and established distribution networks of Intercol,” said Tareq Husseini, SanDisk’s Middle East and Africa Sales Director.
SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers.
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About SanDisk
SanDisk Corporation is the global leader in flash memory cards, from research, manufacturing and product design to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.
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This press release contains certain forward-looking statements, including expectations for new product introductions, specifications, applications, markets, and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations or there may be a slower adoption rate for these products in new markets that we are targeting, our products may not perform as expected or may not be available at the prices, in the regions, in the capacities or at the time expected and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, our most recent annual report on Form 10-K and our subsequent quarterly reports on Form 10-Q. We do not intend to update the information contained in this press release.