Featuring adidas Originals’ ambassadors David Beckham, Snoop Dogg, Ciara and many others

Amman, July 2010 – In 2010, adidas Originals unveils an all-embracing Celebrate Originality campaign. Evolving from the successful 2009 “house party”, this year’s campaign embraces the “streets where originality lives”. It brings together an eclectic mix of people from the worlds of music, fashion and sport, all showing their individual appreciation of originality and the adidas brand.

Musicians from Ciara to Snoop Dogg as well as athletes and sport icons from David Beckham to Franz Beckenbauer and many others.

The spring/summer 2010 collection kicked off with the seminal collaboration between adidas Originals and STAR WARS. It was followed by new collections from the limited edition range, adidas Originals by Originals, featuring Japanese designed Kazuki, American designer Jeremy Scott and a collaboration between London-based designer James Bond and football superstar David Beckham. The brand campaign, Celebrate Originality on the Streets, begins in July 2010 across the Middle East.

This news release has been distributed by Bidaya Corporate Communications on behalf of adidas.
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