Driving local participation in the largest cause-related campaign supporting universal education

Amman, July 2010 – Supporting the ‘1Goal: Education for All’ initiative that was launched by Her Majesty Queen Rania Al Abdullah in 2009, Umniah launched its SMS awareness campaign starting on the 4th of June 2010 until the 31st of July 2010. The campaign aims to provide Umniah’s subscribers with the opportunity to support this initiative by sending free SMSs to register as supporters in the campaign.

Umniah also provided the opportunity to those who wish to partake in the campaign to register their names on its website, which contains links to a number of other websites also sponsoring the campaign.

‘One Goal: Education for All’ initiative is the largest global campaign supporting education, and Umniah was the sole Jordanian telecom service provider to attend the video presentation that was part of the World Mobile Conference held in Barcelona in February 2010 in the presence of Her Majesty Queen Rania Al Abdullah, members of the GSM Association (GSMA), founders of a number of global telecom companies supporting the campaign, several football stars, and world famous celebrities.

Commenting on this campaign, Mr. Ihab Hinnawi, Umniah’s CEO, said: “We strongly believe in the importance of including the local community in universal campaigns that play a vital role in preparing youth for their future, and combating the challenges that a number of countries across the globe face in providing educational opportunities for their children. This campaign was launched to encourage our subscribers to positively interact with the ‘One Goal: Education for All’ initiative, to contribute to spreading awareness on the initiative, as well as to unify social trends that help achieve the inherent educational development goals which we strongly belong to.”

Mr. Hinnawi continued to express his pride in Umniah’s support to the vision of Her Majesty Queen Rania Al Abdullah towards enhancing Jordan’s role in supporting universal educational causes which have an important impact on the development process in different social and economic fields. He also expressed how pleased he was with the level of social engagement that was reflected in the number of the registered supporters on Umniah’s website, which to date increased to over 9 million supporters. Mr. Hinnawi went on to say that he was hopeful that such initiatives will succeed in helping to provide children across the world with a right to enroll in schools and receive an education by the year 2015.

This news release has been distributed by Bidaya Corporate Communications on behalf of Umniah.
For more information or assistance please contact us on the below number:

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